The power of social media

Nowadays, the success of a novel largely depends on the publicity it gets. It depends on whether it’s featured in newspapers and magazines, where it’s placed a bookshop or if it makes the Waterstones top picks or the Richard and Judy book club list. It depends on whether publishers invest in posters and advertising or on the competitions they run on their websites.

But it also depends on social factors – on who’s talking about it online, on the number of people reading it on the train, on casual conversations around the office. And it’s this social platform that offers the greatest scope for authors to promote their books directly to their readers.

One of the best recent examples of authors that have really made the most of the tools at their disposal is John Green, the bestselling author of ‘The Fault in Our Stars’, ‘Looking for Alaska’ and ‘An Abundance of Katherines’. Most people will have heard of his books. But what you might not know is the role that social media played in his commercial success. Continue reading

‘Wool’ by Hugh Howey

woolIn Hugh Howey’s breakout self-published fiction novel, generations of people live and die inside a giant underground silo. Their only glimpse of the outside world comes through a dirty camera lens. The worst punishment is to be put outside, where the air is so toxic that people are overcome by it in minutes.

The hills are littered with bones. But still, a seed of rebellion refuses to be put out. There are those that do not believe the outside world is as fatal as they’ve been told. Spurred on by drudgery, endless rules and conspiracy theories, these people will fight to the bitter end to uncover the truth.

This is easily one of the best books in its genre that I’ve read for a while. Continue reading

Markus Zusak’s ‘The Book Thief’

The Book ThiefThe Book Thief opens with a crowded train, snow and the death of Liesel’s younger brother. This is the first death to touch her life. There will be many more. This is also the moment when she steals her first book, a gravediggers instruction manual.

When war breaks out, it will affect everyone living on Himmel Street – including Liesel and her new foster family. It will drive wedges between fathers and sons, and cause others to give up all hope. It will make people keep secrets from their best friends. It will force families into impossible dilemmas, as they have to choose whether or not to sacrifice their principles by staying silent and protecting themselves and those that are dependent on them.

Unlike other books set against the backdrop of WW2, The Book Thief moves away from the action of the battlefields and instead takes us inside a typical German home, on a typical German street. Rather than being a story about war, it’s a story of how war and events impacted on the life of individuals. Continue reading

M. L. Stedman’s ‘The Light Between Oceans’

the-light-between-oceansIn the early half of the twentieth century, lighthouse keeper Tom and his young wife Isabel are living on an isolated life on an island far off the coast of the Australian mainland. The conditions are tough, contact with the outside world is few and far between and the job is demanding, but they make it their home.

It’s a life that seems perfect, but for one thing. Isabel is unable to carry a baby to term. After numerous heartbreaks, all seems lost. Then a boat washes ashore, carrying the body of a dead man and a very much alive baby girl. The decision they make that day, to not report the wreck and to keep the baby and raise it as their own, will set into motion a chain of events that will last for years to come.

The book questions our morality, and asks whether doing something you know is wrong can ever be right. It also questions what makes a parent – is it the person that’s raises a child or the person that gives birth to it? Continue reading