The power of social media

Nowadays, the success of a novel largely depends on the publicity it gets. It depends on whether it’s featured in newspapers and magazines, where it’s placed a bookshop or if it makes the Waterstones top picks or the Richard and Judy book club list. It depends on whether publishers invest in posters and advertising or on the competitions they run on their websites.

But it also depends on social factors – on who’s talking about it online, on the number of people reading it on the train, on casual conversations around the office. And it’s this social platform that offers the greatest scope for authors to promote their books directly to their readers.

One of the best recent examples of authors that have really made the most of the tools at their disposal is John Green, the bestselling author of ‘The Fault in Our Stars’, ‘Looking for Alaska’ and ‘An Abundance of Katherines’. Most people will have heard of his books. But what you might not know is the role that social media played in his commercial success. Continue reading