Browsing Twitter earlier today, I stumbled across a recent promo campaign from a top UK band that’s using classic ghost stories to get people excited about their new music.
Coldplay are going all out to promote their upcoming album, the aptly named ‘Ghost Stories’, and their new songs are being unveiled in a way that should excite all the readers out there! Chris Martin’s handwritten lyric sheets for each song on the album are being hidden within the pages of books in libraries all over the globe. One lucky lyric hunter will also find two tickets and a free trip to London to see Coldplay perform at the Royal Albert Hall.
So far, five envelopes have been found – in copies of ‘Hounds of the Baskervilles’ in Barcelona, ‘Mister B. Gone’ in Helsinki, ‘Ghost Stories’ in Singapore, ‘A Christmas Carol’ in Mexico City and, most recently, in Dartford Library, Kent. If you fancy combining a trip to your local library with the chance of seeing the band perform live, keep checking the Coldplay twitter feed for clues to the next book.
Even if you don’t find anything, it’s a great way to get people visiting public libraries, especially at a time when so many of them are facing closure from lack of funding.